The Art Institutes' Mercedes-Benz Fashion Week campaign is based on a sophisticated design that is unique and "stands out" while remaining in brand. The campaign includes a print mailer, plus digital assets including a landing page, takeover ads, and digital slides for LCD screens. I also drew title illustrations for a related video series and designed collateral for a toolkit for internal use. The imagery is aspirational but accessible, encouraging potential students to see what pursuing a fashion education looks like and can lead to. The use of the brand's signature purple color to represent the Fashion field of study ties the print and digital collateral together into a cohesive series.